Vertical Marketing Role – Automotive/Medical Device (10-14 yrs) Bangalore (Online/Digital marketing)

Job title: Vertical Marketing Role – Automotive/Medical Device (10-14 yrs) Bangalore (Online/Digital marketing)


Job description: Roles & Responsibilities :- Supports Global Business Head and Strategic Initiative Leader to build go-to-market plan for the vertical- Increase awareness & amplify sales presence of QuEST in the vertical with current customers and prospects- Increase stickiness and loyalty with current customers; enable QuEST to be a Trusted Thinking Partner – Drives and executes vertical marketing campaigns to increase brand visibility and create demand – industry tradeshows, digital campaigns, email campaigns, customer events, webinars- Responsible for campaign planning, sponsorship and participation. Works closely with Global Business Head, Strategic Leaders, SMEs.- Manages and maintains campaign calendar for the vertical- Works with SIL, TSL, other SMEs to develop immersive collateral – videos, interactive brochures, ppts, demos, web content, case studies- Supports SMEs for vertical thought leadership content (white papers, blogs, paper presentations, speaker presentations)- Works with sales for customer testimonials, interviews, press releases to increase vertical brand visibility- Integrates acquisitions capabilities into QuEST messaging and collateral- Tracks vertical and competition trendsRequired Skills (Technical Competency) :- Deep vertical knowledge in Medical Devices verticals- 10 years of overall experience of which at least 3 years should have been in a delivery/pre-sales roleDesired Skills:- Very good communication skill- Competency in techno marketing writing skills- Good knowledge of sales/marketing life cycle- Good to have Account (

Expected salary:

Location: Bangalore, Karnataka

Job date: Wed, 12 May 2021 23:49:41 GMT

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